Government rolls out ‘Get Ready for Brexit’ campaign
The Government is rolling out its largest ever public information campaign designed to get the public and businesses ready for Brexit.
Launched yesterday (1 September) across television, social media, outdoor and online, the campaign will give advice on preparations for leaving the EU on 31 October. According to Downing Street, the campaign is expected to cost the taxpayer £100m.
The Government is targeting UK citizens intending to travel to Europe and all exporters to the EU, as well as specific groups such as the equine industry and legal professions.
The ‘Get Ready for Brexit’ slogan was first seen on a large-scale billboard next to the John Lewis store at the Westfield shopping centre in Stratford, east London.
The campaign will be accompanied by targeted roadshows and events encouraging people to visit the gov.uk website and use the new checker tool, which explains how to get ready for Brexit quickly. The resource will also include ‘how to’ videos and step-by-step guides.
Chancellor of the Duchy of Lancaster, Michael Gove, described an orderly Brexit as “not only a matter of national importance, but a shared responsibility”.
The roll-out of the campaign comes as Government research suggests that only 50% of the population think it’s likely the UK will leave the EU on 31 October, 42% of small-to-medium sized businesses are unsure of how they can get ready and just 31% of the British public have looked for information on how to prepare for Brexit.
Philip Green planning to ‘break up Arcadia’
Philip Green is reportedly preparing to break up Arcadia, in a move that would separate his brands with a view to their future sale.
According to the Sunday Times, the break up of the fashion empire – which spans Topshop, Topman, Miss Selfridge, Dorothy Perkins, Burton, Evans, Wallis and Outfit – is being led by group chief executive Ian Grabiner.
Arcadia escaped administration in June after creditors approved a CVA agreement, resulting in the closure of 50 stores and 1,000 job losses. The pensions regulator approved the plan after Green’s wife Tina agreed to pay £100m into the pensions scheme over three years, alongside a £285m contribution in property assets and cash payments from the company.
Speaking to Sky News at the time the CVA was approved, Grabiner said that he believed the business was on a “much firmer footing”, adding that he was confident about the future of Arcadia to provide the “very best multi-channel experience” and “inspire a renewed loyalty” to its brands.
Oxfam branches out with first charity superstore
Oxfam is to open its first superstore aimed at changing perceptions that charity shopping is outdated.
Opening on 7 September in an industrial unit near Oxford, the superstore is 12 times the size of an average Oxfam store and will employ 20-plus staff and volunteers.
As well as showcasing clothing and eco-friendly products from the ‘Sourced by Oxfam’ range, including Fairtrade chocolate and bamboo coffee cups, the superstore features the charity’s first on-site cafe, which will serve a changing menu of “world foods”. The cafe will be at the centre of a new community space, which will host free events and talks.
Speaking to the Guardian, Oxfam’s trading director Andrew Horton said the aim of the superstore was to create a “fun ‘destination’ shopping experience.”
He added: “Customers will be able to shop ethically, but we want this new store to have the wow factor. We want people to linger, to chat over coffee. We have a 10-year lease on this unit and if it is successful we will roll it out in other locations.”
M&S tackles microplastics with glitter-free Christmas cards
M&S has removed glitter from its entire Christmas celebration range this year as part of efforts to reduce the impact of microplastics on the environment.
The new initiative covers the retailer’s greeting cards, wrapping paper, tags, gift bags, calendars and crackers, with all designs that previously featured glitter now widely recyclable.
The move represents the first step towards M&S’s commitment of ensuring its entire year-round range of cards and gift-wrapping products will be 100% glitter-free by the end of 2020.
Elsewhere this Christmas, the retailer has removed glitter from its Christmas gifting range of flowers and plants, as well as from single-use packaging for food products.
As part of its broader plastic reduction plan, M&S states that it has already removed 1,000 tonnes of plastic packaging from across its business and is working to ensure all its packaging is widely recyclable by 2022.
“We know reducing single-use plastics is as important to our customers as it is to our business, so removing glitter from our cards and wrap range will make it easier for them to celebrate Christmas in a more sustainable way,” says Paul Willgoss, director of food technology at M&S.
“This is a step in the right direction as we continue working on our plans to completely remove glitter from the range next year.”
Freixenet makes UK TV advertising debut
Sparkling wine brand Freixenet has made its TV advertising debut in the UK by sponsoring the new series of Don’t Tell The Bride on E4.
The sponsorship began during the first episode of the new series last night (1 September) and will run for ten weeks. The family-owned brand said the sponsorship deal has an estimated media value of £400,000 and would reach 1.64 million people.
The idents, which feature falling confetti to fit with the wedding theme, showcase Freixenet’s hero and core sparkling range including Cordo Negro Cava, Prosecco and Italian Sparkling Rosé. TV and radio presenter Zoe Hardman provides the voiceover.
“The sponsorship allows us to display the full product range and build our brand awareness amongst an engaged target audience within a relevant environment,” explains Samantha Cross, brand manager at Freixenet.
“Our aim is to showcase each product within the Freixenet range and how our sparkling wines can be enjoyed from the sofa, to a wedding reception.”