John Lewis sees boost in night-time shopping
John Lewis has seen a 23% increase in nocturnal spending over the last year, driven by a trend in bedtime browsing on smartphones and tablets.
Around one in 15 purchases on its credit card are now made between midnight and 6am, with holidays and flights the most common night-time purchase.
Headphones are also in the top 10 buys, while duvet covers were the most popular search item.
According to the retailer, women account for 66% of early-hours spending, although men tend to spend more.
“Shopping is now a 24-hour activity,” says Mike Jackson, director of financial services at John Lewis & Partners.
“More customers are shopping on their smartphones and tablet computers and it would appear many are using this technology to shop from the comfort of their own beds.”
Pukka Pies launches biggest ever marketing campaign
Hot pie brand Pukka is launching its biggest ever marketing campaign with a new strapline – ‘The People’s Pie’ – in an effort to boost sales and attract a younger audience.
The new TV creative, by agency Walker, has been designed to “put people at the heart of the Pukka story and build on the brand’s strong family heritage,” explains Pukka’s head of marketing, Rachel Cranston.
“The campaign is centred around real people,” she adds. “So including the people in our bakery who make and bake Pukka pies for the people of Britain was an important thing to do.”
The hot pie category is estimated to be worth £244m, with Pukka currently accounting for £36m of these sales.
“Pukka has had a phenomenal year but we’re not resting on our laurels,” Cranston adds. “There is still a huge opportunity to grab an even bigger slice of the pie market and our new bold campaign will drive sales, attract a new generation of shoppers and contribute to incremental growth by reminding people that pies are the perfect everyday meal.”
Unite becomes first major trade union to sign Conscious Advertising Network manifesto
Unite, the UK and Ireland’s largest trade union, is the first major union to sign up to the Conscious Advertising Network (CAN) manifesto, meaning it has committed to stop funding hate speech and divisive narratives through advertising spend.
The initiative forms part of Unite’s Unity over Division campaign, which seeks to challenge the narrative of extremism and hate.
By signing up to CAN, Unite is committing itself to addressing six key areas in advertising – fake news, diversity, consent, hate speech, ad fraud and children’s welfare. It is not only seeking to ensure it doesn’t inadvertently fund hate speech and other bad practice through its advertising, but it is also encouraging employers it negotiates with on behalf of members to do the same.
“It’s easy for companies and ad agencies to operate block lists to ensure they don’t advertise on websites promoting hate speech, but most don’t. If more advertisers considered where their adverts were landing, then we would have fewer examples of them featuring on far-right news outlets,” says Unite’s assistant general secretary, Steve Turner.
“Unite believes that all companies and organisations can take really practical steps in rooting out hate by stopping the funding that allows it to flourish. We now intend to take this initiative directly to other employers who recognise Unite to encourage them to consider how committing to better ethical frameworks can become part of their employment and advertising policies.”
H&M looks to boost loyalty with Music launch
H&M UK is looking to support and raise the profile of independent music artists and rising talent with the launch of H&M Music, which will also reward customers with exclusive events.
H&M Music will sit as a benefit within the retailer’s digital loyalty programme and will allow members to discover new artists, access exclusive live events and receive other music related rewards.
H&M says this is a chance to give back to the music industry and use its platforms to support up and coming talent.
The collaboration will allow record label AWAL to use its analytics to identify focus artists whose core audience overlaps with H&M’s target market for the programme. Dice, meanwhile, will manage the series of live events as well as experiential campaign services for the collaboration.
H&M will only be working with independent venues so it supports them as well.
Footfall stumbles into late summer
Retail footfall continued its decline in August and was down 1.3% compared with a 1.6% decline for the same period last year, figures from the British Retail Consortium reveal.
On a three-month basis, footfall decreased by 2.1%. High street footfall declined by 1.9% and shopping centre footfall was down 2.2%. Retail park footfall, however, increased by 1%.
“There is little sign that the stresses on retail will abate any time soon,” says Helen Dickinson, chief executive of the BRC.
“Stuck between weak demand thanks to Brexit uncertainty, and rising costs resulting from business rates and other public policy costs, many retailers are clearly struggling. The Government should take the opportunity to reduce the heavy cost burden holding back retail investment.”