Being an empathetic leader, committed to progressing the talent in your team, will go a long way towards helping marketers extend their influence within organisations.

Marketing leadership The importance of leadership in boosting marketing’s wider influence within organisations is crucial. In many cases a marketer’s success is built on how well they develop the talent in their teams and progress people through the business.

According to ISBA director-general Phil Smith, who served on the judging panel for Marketing Week’s Top 100 Most Effective UK Marketers list, the most effective marketers are always trying to recruit the best people they can. They bring new talent to the business and then find ways for them to grow.