New chocolate cuts waste by using whole cacao fruit

Swiss chocolate maker Barry Callebaut is launching a new recipe that it claims is the first to use the entire cacao fruit.

The chocolate giant will be selling the brand named ‘Cacaofruit Experience’, through Mondelēz.

Most chocolate products on the market are made with cocoa beans, meaning 70% of the cacao fruit is discarded. The company says using the entire fruit, including beans, peels, pulp and juice, “results in a range of high-quality ingredients that can be used in … juices, smoothies, frozen desserts, bakery and pastry products, and snacks all the way to chocolate”.

The WholeFruit chocolate is the latest innovation from the Swiss chocolatier, which is facing pressure to innovate and experiment amid mounting competition and changing consumer habits.

The company develops and supplies chocolate to major brands such as Nestlé, Unilever and Mondelēz. The latter will make the first new products under a new CaPao brand. A new line for artisan chocolate-makers will also follow in May.

A Mondelēz spokesman says: “We’re excited about the launch of CaPao, which offers consumers a new range of plant-powered snacks by making greater use of the cacao fruit. The products have been launched to start with in the US, but we will be looking to roll them out to other countries, including the UK, in the future.”

Plans to launch in the UK and Europe are underway but are subject to regulatory approval

READ MORE: New WholeFruit chocolate cuts waste by using entire cacao fruit

Miss Selfridge reports £17.5m loss in fresh blow to Arcadia

Sir Philip Green’s Miss Selfridge chain fell to a £17.5m loss last year in the latest blow to his struggling Arcadia empire.

Sales fell by more than 15% to £102m in the year to September 2018, while pre-tax losses quadrupled from £4.3m in 2017.

The firm took a £12.1m hit to get out of leases on loss-making stores as it transitions to mostly sell the youth fashion brand online The accounts also show the average number of staff working in UK stores fell by a fifth to 1,188.

In May, the company said it planned to put the property holding companies of Miss Selfridge and its sister brand Evans into administration, resulting in the closure of 25 stores. This action is yet to happen.

Arcadia fought off collapse in June by winning backing from creditors to close 50 stores, shed 1,000 staff and cut rents by up to 50%. The group’s failing brands have struggled to compete with rivals such as Asos, H&M and Primark after years of underinvestment.

READ MORE: Miss Selfridge reports £17.5m loss as store closures continue

Avon launches search for ‘tech solutions in low tech environments’

Avon-Avon is launching a £20,000 search for “tech solutions in low tech environments”.

The beauty giant is challenging agencies to create content for its app, Avon ON, to help its representatives in less developed countries create more personalised content.

Avon’s chief beauty officer James Thompson says: “Avon is undertaking a major marketing transformation right now that will build on our heritage and lead to us firmly establishing the brand as a digitally-enabled global beauty player.”

With 6 million representatives across the world, Avon is looking for technology that can drive more relevant, personalised marketing and support its fast growing e-commerce division.

Following an application process, five firms will be invited to pitch live on 13 November at MAD//Fest London to Thompson and others.

The winner of the pitch will receive £20,000 to develop a pilot for Avon (subject to regulatory approval). The pitch is available to all tech firms, content businesses and agencies.

Thompson adds: “There’s a huge opportunity to create more engaging, personalised and effective mobile marketing content for our global audiences but it requires the right technology, partners and approach.”

Forever 21 files for bankruptcy

Forever 21 has filed for bankruptcy. The American fast-fashion retailer, which has struggled in the era of online shopping, say it plans to close up to 350 of its more than 800 stores.

In a statement, the firm says it plans to “exit most international locations in Asia and Europe” but to continue to operate in Mexico and Latin America.

The brand has filed for chapter 11 bankruptcy protection, which postpones a US company’s obligations to its creditors, giving it time to reorganise its debts or sell parts of the business.

Forever 21’s executive vice-president Linda Chang says: “This was an important and necessary step to secure the future of our company, which will enable us to reorganise our business and reposition Forever 21.”

The fast-fashion brand offers cheap clothing to young women and was founded in 1984 but has been struggling to compete with rising competition from online retailers

READ MORE: Forever 21 files for Chapter 11 bankruptcy protection

EA Sports launches FIFA 20 game with new campaign

EA Sports is launching a campaign to coincide with the launch of its FIFA 20 game.

‘Break New Ground’, created by adam&eveDDB, focuses on innovators that play ‘wrong’ in the stadium, in the street and in the game.

The 90-second film highlights that no matter the location, football has always been pushed forward by people who defy conventional playing styles.

The ad features footballers including Eden Hazard, Raheem Sterling, Jadon Sancho, Vinícius Jr and Megan Rapinoe, alongside boxer Anthony Joshua.

It will be run across outdoor, social and TV, and will include a series of stories of innovators in football.