As the fashion ecommerce industry matures, trends such as artificial intelligence, resale and returns are transforming the customer experience.
Fashion consumers are buying more online than they ever have before. So much so, that Forrester predicts the number of global online fashion buyers will reach approximately 911 million by 2022, making fashion the largest category of online buyers overall.
Fashion ecommerce is continuously changing, with consumer expectations pushing brands to innovate in order to stand out amid stiff competition.
So, how are fashion ecommerce brands rising to the challenge?