Marketing Week columnists Colin Lewis, Helen Edwards and Mark Ritson gathered at this year’s Festival of Marketing to make their case for the topics they want to see the back of.

Marketers love jargon, pet theories, received wisdom and new concepts perhaps more than any other business function.

From checking bandwidth to scheduling an ideation, assessing cut-through to engaging millennials with dynamic, real-time content that earns their love and the respect of the planet.

Three of Marketing Week’s star panellists –  Colin Lewis, Helen Edwards and Mark Ritson – joined Marketing Week editor Russell Parsons at the Festival of Marketing to nominate their least favourite.

Subscribe below to watch the video and find out what the audience confined to marketing history.