Unilever and Kraft Heinz face criticism over Pornhub advertising
Unilever and Kraft Heinz are facing criticism after running advertisements on Pornhub, the world’s biggest porn website.
A Sunday Times investigation revealed that earlier this year Unilever, which is behind brands such as Dove, Marmite and Hellman’s, ran a campaign on the site for male grooming company Dollar Shave Club.
Unilever has denied knowledge of the campaign, saying that Dollar Shave Club had operational independence. The company also said it would not advertise on the site again.
A spokesperson for the brand says: “This type of content is deeply troubling and we will ensure that none of our brands advertise on Pornhub again, or on any other porn sites.”
In February last year, Unilever pledged that it wouldn’t advertise on platforms that do not “make a positive contribution to society”. The company’s CMO at the time Keith Weed said it will not invest in platforms that “do not protect children or which create division in society”.
Kraft Heinz, the owner of Capri-Sun and HP Sauce, took over the porn site’s homepage in January for a one-day #FoodPorn campaign to promote Devour, a frozen food brand. A spokesman said: “The brand was explicitly talking about #Foodporn, which has become a cultural phenomenon on Instagram.”
Lavazza launches compostable coffee pods
Lavazza is launching the first compostable one-cup coffee pods from a major manufacturer as it looks to be more sustainable.
The Italian espresso giant is aiming to replace its entire range of home use capsules with new eco-friendly ones – at the same retail price – by the end of the year.
David Rogers, managing director of Lavazza UK, says: “This major investment confirms our commitment to excellence and sustainable development.”
Lavazza says its new biopolymer-based Eco Caps break down into compost in as little as six months when combined with food waste for council collection.
However, where this is unavailable, Lavazza has teamed up with TerraCycle so consumers can drop off the capsules to be industrially composted.
It’s thought that 95 million cups of coffee are drunk in the UK every day, but the single-serve pods typically end up in landfill where they can take take up to 500 years to break down.
Ryanair cuts growth plans amid Boeing delays
Ryanair is looking to cut costs after it faces delays in receiving its new planes.
The budget airline is due to take delivery of its first Boeing 737 MAX in March at the earliest, two months later than it originally forecast, pushing its passenger growth for next year to its lowest level in years. It now expects to fly 157 million passengers in the year to March 31 2021, down from its July forecast of 162 million.
Ryanair says its outlook for average fares for the remainder of the year is “cautious”.
The airline reported post-tax profit of £993m, in line with last year, for the six months from April to September, its most profitable part of the year.
The budget airline narrowed full year profit guidance to between £647.5m and £820.2m, down from its previous range of £690.8m to £820.3m. However, preferred boarding and the option to select a seat helped revenue at Ryanair rise 11%.
Smash Hits returns to promote new musical
Bauer Media is bringing back Smash Hits magazine for a one-off special in partnership with the new West End musical & Juliet.
The one-time edition of the pop title will be distributed to select London Underground stations to mark the launch of the musical- which features a number of pop hits – and will celebrate some of the biggest pop anthems ever.
Approximately 50,000 issues of the one-off special of Smash Hits will be distributed to a selection of central London Underground stations and features a ‘5 minutes with’ interview with N’Sync and poster, song lyrics and Britney Spears trivia. Jessie J takes on the Biscuit Tin interview.
The mini issue will include a feature on super producer Max Martin and more about & Juliet in order to drive awareness of the West End show, which is making its London debut this November. The show features the music of Martin, including songs from Backstreet Boys, Justin Timberlake, Britney Spears and Katy Perry.
Abby Carvosso, group managing director at Bauer Media Advertising, says: “Magazines have the power to deliver high quality attention at exceptional value for advertisers and what better way to capture attention than bringing the iconic Smash Hits back for a one-off special. This unique partnership has seen us connect with pop fanatics through the pioneering voice in pop culture to drive audiences to & Juliet.”