BBC film promotes General Election coverage
BBC Creative has produced a film to launch the broadcaster’s election coverage ahead of voters going to the polls on 12 December.
The short film features a cross-section of families from different communities and social backgrounds, all of whom look to the BBC for impartial, balanced election coverage.
The BBC’s head of marketing for news and current affairs, Christine Woodman, says the film is a reflection of the corporation’s editorial strategy, “by positioning the BBC as a brand that’s always on the side of the audience, at a time when they need it the most”.
“The work represents individuals and families across the UK – the people we, the BBC serve,” she adds.
The film will run until the General Election across BBC television, radio and digital platforms, including Snapchat, Instagram and Facebook, targeting a younger audience.
BBC Creative executive creative director Helen Rhodes adds: “The BBC [has] made many General Election campaigns in their time but never one like this, but this isn’t like any other General Election.
“With emotions running high, rather than add to the noise we wanted to say something calm and reassuring that only the BBC could say.
“It was a challenging but rewarding campaign to create in a short amount of time, but I’m really proud of the work and the team behind it.”
We Work to announce staff cuts
Reports claim that office space company WeWork is planning to cut at least 4,000 members of staff in the aftermath of heavy losses and spending.
It is understood the job cuts hit globally, with around 1,000 jobs being lost in the company’s non-core businesses, including a private school in Manhattan.
The move is part of a proposed five-year plan, set to be presented to staff this week, that will aim for a major restructure and reorganisation of the company as it looks to bring back some of that early shine and optimism in the months before a much-vaunted IPO was abandoned after concerns about finances.
Last week, WeWork revealed it lost $1.25bn (£900m) in the three months up to and including September. Last month, Japan’s SoftBank said it would bail out the beleaguered company, but what that deal actually entails remains unclear.
EasyJet CEO keen for carrier to develop package holiday offer
EasyJet is to relaunch its package holiday business this week, hoping to fill a gap in the market left by the collapse of Thomas Cook.
With the carrier due to reveal its annual results on Tuesday, analysts are predicting an 8% revenue increase from last year, up from £5.9bn last year to £6.4bn this.
It’s also expected that EasyJet will announce an 8.6% growth in passenger numbers, taking advantage of industrial action at competitors British Airways and Ryanair.
Company CEO Johan Lundgren is said to be keen on the idea of a greater packaged holiday subsidiary, believing that such a move could be a major source of revenue and see the airline extend its network of destinations, potentially including Morocco and Israel.
Chief market analyst at CMC Markets UK Michael Hewson, quoted in the i newspaper, warned that shareholders will still be keen to ask Lundgren what his restructuring plans are, with share prices still hitting turbulence.
“Despite this optimism, investors seemed less impressed with the share price hitting an air pocket, and falling sharply.
“This proved to be a temporary aberration with the shares quickly finding support, with the shares up over 40% since the lows seen in June.
“EasyJet has no doubt made gains due to increased demand as a result of the strikes at British Airways and Ryanair, with total revenue per seat for the second half rising by 0.8%, an outperformance from previous guidance, though on the year will still show a decline of 2.7%.”
HP rejects Xerox takeover bid
HP has turned down a $33.5bn (£26.18bn) takeover bid from printer manufacturers Xerox Corp.
Company officials wrote in a letter to Xerox CEO John Visentin that the cash and stock offer “significantly undervalues HP and is not in the best interests of HP shareholders” and described the offer as “highly conditional and uncertain”.
Despite their rejection of the bid, HP officials weren’t dismissing the idea of a merger, one that could be beneficial to both companies.
“We recognise the potential benefits of consolidation,” reads the letter. “We are open to exploring whether there is value to be created for HP shareholders through a potential combination with Xerox.”
With documents increasingly distributed and read electronically or via cloud platforms, HP printer sales have fallen sharply. Xerox too has experienced slowing sales, announcing earlier this year that it would be cutting costs by $640m (£495m).
Facebook VP launches cancer foundation
Nicola Mendelsohn, Facebook’s vice-president for Europe, the Middle East and Africa, is launching the Follicular Lymphoma Foundation (FLF) to combat the currently incurable blood cancer following her own diagnosis in 2016.
The ‘Making the Invisible, Visible’ campaign to promote the launch has been developed by The&Partnership. It features portraits by celebrated fashion photographer and creative director Rankin, featuring Katherine Jenkins, Tracey Ullman, Julius Dein and others, all portrayed with purple make-up to depict the lymphatic system on people’s faces.
The campaign aims to make the invisible blood cancer visible by taking inspiration from the purple dye used to view the cancer cells under a microscope, collaborating with the Pantone Color Institute to create a special colour, called FLF Purple.
Follicular lymphoma is the most common low-grade non-Hodgkin lymphoma with approximately 2,000 people diagnosed with the disease each year in the UK.