How Benefit used NPS to build the business case for brow tints
After introducing NPS to its services business, Benefit has been able to map the success of its customer experience and drive this agenda up to the C-suite. From face waxes…
After introducing NPS to its services business, Benefit has been able to map the success of its customer experience and drive this agenda up to the C-suite. From face waxes…
The combination of a clear purpose, editorial commitment and great timing helped The Guardian’s ‘Hope is Power’ campaign become a “huge driver” of financial support worldwide. [embedded content] 2019 has…
From getting the Spice Girls to cut the ribbon at its debut event to pioneering an integrated approach to marketing, the launch of Channel 5 was all about challenging norms…
When Saul Lopes joined Dixons Carphone as head of CRM almost a year ago, the business was at the beginning of its transition from being a discount-heavy retailer to having…
The company behind Mr Kipling and Bisto succeeded in turning around the fortunes of many of its brands thanks to strong agency relationships and a new strategy focused on creativity,…
Honda has evolved from the “short-form, attention-grabbing marketing of old” to longer format, storytelling and advertorial content in a bid to bring its brand to life for consumers.“We made a…
By looking at more than one million comments about mascara online, the beauty giant was able to come up with what it believes is the ultimate product. https://www.youtube.com/watch?v=miCLSiqtPs8 Avon has…
[embedded content]McCain is launching a new £2.5m campaign that celebrates the differences in opinion in families across the nation, from pet preferences to political views, as it looks to expand…
Beauty Pie products are bought at face value from labs worldwide.Offering consumers luxury beauty products at face value prices, online disruptor Beauty Pie has carved out a niche as a…
HelloFresh believes it is in a strong position when it comes to consumer insight as it has direct relationships with its customers. Meal kit specialist HelloFresh believes being a direct-to-consumer…