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Case Studies

How Benefit used NPS to build the business case for brow tints

How Benefit used NPS to build the business case for brow tints

  • nexo_admin
  • Novembro 22, 2019
  • Uncategorized

After introducing NPS to its services business, Benefit has been able to map the success of its customer experience and drive this agenda up to the C-suite. From face waxes…

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How The Guardian turned ’emotional desire’ into financial support

How The Guardian turned ’emotional desire’ into financial support

  • nexo_admin
  • Novembro 13, 2019
  • Uncategorized

The combination of a clear purpose, editorial commitment and great timing helped The Guardian’s ‘Hope is Power’ campaign become a “huge driver” of financial support worldwide. [embedded content] 2019 has…

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How Channel 5 joined forces with the Spice Girls to build a TV brand

How Channel 5 joined forces with the Spice Girls to build a TV brand

  • nexo_admin
  • Novembro 12, 2019
  • Uncategorized

From getting the Spice Girls to cut the ribbon at its debut event to pioneering an integrated approach to marketing, the launch of Channel 5 was all about challenging norms…

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How Dixons Carphone overhauled its CRM programme

How Dixons Carphone overhauled its CRM programme

  • nexo_admin
  • Outubro 21, 2019
  • Uncategorized

When Saul Lopes joined Dixons Carphone as head of CRM almost a year ago, the business was at the beginning of its transition from being a discount-heavy retailer to having…

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How focusing on innovation, creativity and the long-term helped turn around Premier Foods’ sales

How focusing on innovation, creativity and the long-term helped turn around Premier Foods’ sales

  • nexo_admin
  • Outubro 10, 2019
  • Uncategorized

The company behind Mr Kipling and Bisto succeeded in turning around the fortunes of many of its brands thanks to strong agency relationships and a new strategy focused on creativity,…

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How Honda overhauled its content strategy to go electric

How Honda overhauled its content strategy to go electric

  • nexo_admin
  • Outubro 10, 2019
  • Uncategorized

Honda has evolved from the “short-form, attention-grabbing marketing of old” to longer format, storytelling and advertorial content in a bid to bring its brand to life for consumers.“We made a…

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How Avon is using social listening to streamline innovation

How Avon is using social listening to streamline innovation

  • nexo_admin
  • Agosto 22, 2019
  • Uncategorized

By looking at more than one million comments about mascara online, the beauty giant was able to come up with what it believes is the ultimate product. https://www.youtube.com/watch?v=miCLSiqtPs8 Avon has…

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McCain expands diversity focus to better understand families

McCain expands diversity focus to better understand families

  • nexo_admin
  • Agosto 18, 2019
  • Uncategorized

[embedded content]McCain is launching a new £2.5m campaign that celebrates the differences in opinion in families across the nation, from pet preferences to political views, as it looks to expand…

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Meet the DTC beauty brand founded on the psychology of consumer behaviour

Meet the DTC beauty brand founded on the psychology of consumer behaviour

  • nexo_admin
  • Agosto 16, 2019
  • Uncategorized

Beauty Pie products are bought at face value from labs worldwide.Offering consumers luxury beauty products at face value prices, online disruptor Beauty Pie has carved out a niche as a…

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The direct-to-consumer customer insight advantage

The direct-to-consumer customer insight advantage

  • nexo_admin
  • Agosto 13, 2019
  • Uncategorized

HelloFresh believes it is in a strong position when it comes to consumer insight as it has direct relationships with its customers. Meal kit specialist HelloFresh believes being a direct-to-consumer…

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