Christmas advertising 2019

The Co-op will be donating £17m to support good causes this Christmas as it focuses on the dual aspects of its community work and product. [embedded content] The Co-op has…

This year marks the 10th edition of Black Friday in the UK. Amazon brought the previously American phenomenon across the pond in 2010 and other retailers quickly jumped on board,…

Comcast and Sky got ET director Steven Spielberg on board to create an ad campaign they hope people will enjoy as much as their content. [embedded content] Sky and Comcast…

[embedded content]Charlotte Rogers, acting features editor Best: Ikea – ‘Silence the Critics’ Hats off Ikea, you’ve smashed it. Bravo for tapping into that sinking feeling that comes around during the…

After brands’ more ‘real’, product-focused approach to Christmas last year they have switched back to emotional advertising; but there are as many winners as losers in the brand-building game. Who…

Aldi’s Christmas ad featuring its festive brand mascot Kevin the Carrot and villain Russell Sprout has been crowned this year’s most effective Christmas marketing campaign.Aldi’s was among the top performing…

Coca-Cola is bringing back its iconic Holidays Are Coming Christmas marketing campaign and its annual truck tour, in what the company says is its biggest festive push ever. Coca-Cola is…

McDonald’s is building on its previous festive campaigns to once again get the nation ‘Reindeer Ready’. [embedded content] McDonald’s is celebrating the power of imagination in its Christmas ad, which…

Tesco is launching a Christmas campaign to celebrate its centenary year by showing a time-travelling delivery van and its driver, who journey through the decades.Created by BBH London, the ad…

John Lewis pulled a surprise twist by launching a joint campaign with Waitrose this Christmas, but has Edgar the excitable dragon managed to win the heart of marketers? [embedded content]…