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Christmas advertising 2019

Co-op weaves community and commercial messages together in Christmas ad

Co-op weaves community and commercial messages together in Christmas ad

  • nexo_admin
  • Dezembro 2, 2019
  • Uncategorized

The Co-op will be donating £17m to support good causes this Christmas as it focuses on the dual aspects of its community work and product. [embedded content] The Co-op has…

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The backlash against Black Friday should work in retailers’ favour

The backlash against Black Friday should work in retailers’ favour

  • nexo_admin
  • Novembro 28, 2019
  • Uncategorized

This year marks the 10th edition of Black Friday in the UK. Amazon brought the previously American phenomenon across the pond in 2010 and other retailers quickly jumped on board,…

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Sky and Comcast team up for first time on ad that sees return of ET

Sky and Comcast team up for first time on ad that sees return of ET

  • nexo_admin
  • Novembro 28, 2019
  • Uncategorized

Comcast and Sky got ET director Steven Spielberg on board to create an ad campaign they hope people will enjoy as much as their content. [embedded content] Sky and Comcast…

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The best and worst Christmas ads: Marketing Week picks

The best and worst Christmas ads: Marketing Week picks

  • nexo_admin
  • Novembro 27, 2019
  • Uncategorized

[embedded content]Charlotte Rogers, acting features editor Best: Ikea – ‘Silence the Critics’ Hats off Ikea, you’ve smashed it. Bravo for tapping into that sinking feeling that comes around during the…

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Brands’ shift back to emotional Christmas advertising proves hit and miss

Brands’ shift back to emotional Christmas advertising proves hit and miss

  • nexo_admin
  • Novembro 26, 2019
  • Uncategorized

After brands’ more ‘real’, product-focused approach to Christmas last year they have switched back to emotional advertising; but there are as many winners as losers in the brand-building game. Who…

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Aldi crowned this year’s most effective Christmas ad

Aldi crowned this year’s most effective Christmas ad

  • nexo_admin
  • Novembro 22, 2019
  • Uncategorized

Aldi’s Christmas ad featuring its festive brand mascot Kevin the Carrot and villain Russell Sprout has been crowned this year’s most effective Christmas marketing campaign.Aldi’s was among the top performing…

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Coca-Cola launches biggest ever Christmas campaign as it prepares for global ad launch

Coca-Cola launches biggest ever Christmas campaign as it prepares for global ad launch

  • nexo_admin
  • Novembro 20, 2019
  • Uncategorized

Coca-Cola is bringing back its iconic Holidays Are Coming Christmas marketing campaign and its annual truck tour, in what the company says is its biggest festive push ever. Coca-Cola is…

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McDonald’s celebrates the power of imagination in Christmas ad

McDonald’s celebrates the power of imagination in Christmas ad

  • nexo_admin
  • Novembro 18, 2019
  • Uncategorized

McDonald’s is building on its previous festive campaigns to once again get the nation ‘Reindeer Ready’. [embedded content] McDonald’s is celebrating the power of imagination in its Christmas ad, which…

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Tesco hopes to build on last year’s Christmas success with a time-travelling delivery van

Tesco hopes to build on last year’s Christmas success with a time-travelling delivery van

  • nexo_admin
  • Novembro 15, 2019
  • Uncategorized

Tesco is launching a Christmas campaign to celebrate its centenary year by showing a time-travelling delivery van and its driver, who journey through the decades.Created by BBH London, the ad…

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Marketers offer their views on the John Lewis Christmas ad

Marketers offer their views on the John Lewis Christmas ad

  • nexo_admin
  • Novembro 14, 2019
  • Uncategorized

John Lewis pulled a surprise twist by launching a joint campaign with Waitrose this Christmas, but has Edgar the excitable dragon managed to win the heart of marketers? [embedded content]…

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