[embedded content]Designing a marketing campaign with the potential to change society is no mean feat, especially when your vision pushes the boundaries of regulation and challenges accepted social norms. This…
The latest podcast in our series on the stories behind effective marketing campaigns examines how Britvic transformed Robinsons, repositioning it and reviving a flagging category in a grand prix-winning effort.…
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Congratulations to all the winners of the Marketing Week Masters awards. Grand Prix Winner: BritvicProject name: Robinsons Revitalise Brand of the Year – powered by YouGov Winner: Greggs Marketer of…
Congratulations to all the winners of the Marketing Week Masters awards. Automotive Winning brand: Toyota EuropeProject name: Toyota AYGO: JUST GO!Entering agency: The&Partnership Business-to-Business Winning brand: NTTProject name: Reinventing Brand…
Congratulations to all the winners of the Marketing Week Masters awards. Branded Experiences and Events Winning brand: Sainsbury’sProject name: The Bude TunnelEntering agency: Gravity Road Content Winning brand: Bodyform/LibresseProject name:…
Congratulations to all the winners of this year’s Marketing Week Masters Awards, including ‘Brand of the Year’ Greggs, Grand Prix winner Britvic, and Tesco chief customer officer Alessandra Bellini, who…