How Channel 5 joined forces with the Spice Girls to build a TV brand
From getting the Spice Girls to cut the ribbon at its debut event to pioneering an integrated approach to marketing, the launch of Channel 5 was all about challenging norms…
From chip shops to viral sensation: How Tango pioneered ‘punk rock’ advertising
Tango’s punk rock spirit changed the face of advertising with its ‘You’ve been Tangoed’ campaign, but it was an uphill battle to get the industry to respect its anarchic style.…
‘We were pinching ourselves’: How ‘Priceless’ helped Mastercard save a brand ‘in a mess’
In the late 1990s, Mastercard needed a long-term marketing platform to help reboot the brand, which was on a “burning platform” in the US. But while Mastercard knew it was…
From midlife crisis to plane doodle to pink gimps: How Giffgaff turned a ‘hunch’ into a mobile success
Giffgaff almost didn’t make it past its first birthday. Now, it is one of the biggest mobile virtual networks in the UK. The people behind its success explain how. It's…