Black Friday, data privacy, tackling environmental impacts: 5 killer stats to start your week
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends. Brands need to do more to tackle…
Co-op weaves community and commercial messages together in Christmas ad
The Co-op will be donating £17m to support good causes this Christmas as it focuses on the dual aspects of its community work and product. [embedded content] The Co-op has…
H&M, The Guardian, UK ad spend: Everything that matters this morning
H&M tests clothing rentals H&M is testing a clothing rental service in a bid to face up to mounting criticism of the fashion industry over waste and pollution. The trial,…
Election 2019: How politicians are waging the marketing war for Number 10
As we enter the final phase of fierce electioneering ahead of the general election on 12 December, the political parties are hoping that strident messaging, micro-targeting and mudslinging will help…
Tesco and McDonald’s the first brands to commit to ‘gold standard’ to clean up digital advertising
The brands have said they will only use digital suppliers that have signed up to the IAB gold standard as the industry tries to clean up the digital ad ecosystem.…
Ryanair, Apple, TimeTo: 5 things that mattered this week and why
Ryanair shifts positioning to push its environmental credentials There’s no getting away from the fact that flying isn’t good for the planet. And as consumers become more concerned about their…
How the streetwear spirit is transforming mainstream retail
The streetwear tradition of limited-edition ‘drops’, coupled with the increased importance of the secondary market, is bringing added hype to the high street. A couple of years ago a New…
Consumer confidence needs ‘liberating’ from uncertainty
Retailers need an unambiguous outcome to the general election to offer consumers the clarity they need to unlock confidence and spending. Consumer confidence has flatlined at -14, marking almost four…
The backlash against Black Friday should work in retailers’ favour
This year marks the 10th edition of Black Friday in the UK. Amazon brought the previously American phenomenon across the pond in 2010 and other retailers quickly jumped on board,…
Why and how you need to redesign your marketing measurement
“The cost of doing measurement is a fraction of the percent of what we spend on media. You have to find […] measurement that will answer the effectiveness questions for…