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If analytics gave you a ‘single source of truth’, could you handle it?

If analytics gave you a ‘single source of truth’, could you handle it?

  • nexo_admin
  • Novembro 22, 2019
  • Uncategorized

Let’s be blunt. Implementing an advanced marketing measurement and predictive analytics programme that creates a holistic, unified view of marketing impact across all online and offline channels and silos can…

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Coca-Cola, Airbnb, EasyJet: 5 things that mattered this week and why

Coca-Cola, Airbnb, EasyJet: 5 things that mattered this week and why

  • nexo_admin
  • Novembro 22, 2019
  • Uncategorized

Coca-Cola teases with promise of a new global campaign It wouldn’t be Christmas without a Coca-Cola truck tour and its long-running ‘Holidays are Coming’ ad appearing across TV screens. This…

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Aldi crowned this year’s most effective Christmas ad

Aldi crowned this year’s most effective Christmas ad

  • nexo_admin
  • Novembro 22, 2019
  • Uncategorized

Aldi’s Christmas ad featuring its festive brand mascot Kevin the Carrot and villain Russell Sprout has been crowned this year’s most effective Christmas marketing campaign.Aldi’s was among the top performing…

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How Benefit used NPS to build the business case for brow tints

How Benefit used NPS to build the business case for brow tints

  • nexo_admin
  • Novembro 22, 2019
  • Uncategorized

After introducing NPS to its services business, Benefit has been able to map the success of its customer experience and drive this agenda up to the C-suite. From face waxes…

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Pret’s first chief customer officer Barnaby Dawe quits

Pret’s first chief customer officer Barnaby Dawe quits

  • nexo_admin
  • Novembro 21, 2019
  • Uncategorized

Barnaby Dawe is leaving Pret at the end of the year to return to the world of media and ecommerce, with the brand as yet unclear how it will fill…

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Burger King’s UK marketing boss on why she ignored the doubters

Burger King’s UK marketing boss on why she ignored the doubters

  • nexo_admin
  • Novembro 21, 2019
  • Uncategorized

Story of My CV: Always on the look-out for the next challenge, Katie Evans developed a love for the fast-paced world of FMCG that took her from Heinz to Krispy…

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Luxury fashion cannot blame the climate crisis on the high street alone

Luxury fashion cannot blame the climate crisis on the high street alone

  • nexo_admin
  • Novembro 21, 2019
  • Uncategorized

Shortening the fashion industry’s global catwalk calendar would be a trendsetting statement of intent that shows the couture houses are ready to take responsibility for their environmental impact. The wider…

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Sustainability, wellbeing, hope: The new measures of business success

Sustainability, wellbeing, hope: The new measures of business success

  • nexo_admin
  • Novembro 21, 2019
  • Uncategorized

As attitudes change, brands old and new are changing the way they measure corporate success, with non-financial KPIs becoming an increasingly important part of the mix. From the Chinese Wei…

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TV the ‘least risky’ form of advertising, finds new research

TV the ‘least risky’ form of advertising, finds new research

  • nexo_admin
  • Novembro 21, 2019
  • Uncategorized

TV is the “least risky” form of advertising, providing the most consistent return on investment when compared to other media channels, according to new research.The study, conducted by Gain Theory,…

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How to drive value through sophisticated martech integrations

How to drive value through sophisticated martech integrations

  • nexo_admin
  • Novembro 20, 2019
  • Uncategorized

This webinar explains how integrating different martech solutions enables brands to unite data sources and metrics and arrive at a single source of insight. Data is king. It helps us…

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