Let’s be blunt. Implementing an advanced marketing measurement and predictive analytics programme that creates a holistic, unified view of marketing impact across all online and offline channels and silos can…
Coca-Cola teases with promise of a new global campaign It wouldn’t be Christmas without a Coca-Cola truck tour and its long-running ‘Holidays are Coming’ ad appearing across TV screens. This…
Aldi’s Christmas ad featuring its festive brand mascot Kevin the Carrot and villain Russell Sprout has been crowned this year’s most effective Christmas marketing campaign.Aldi’s was among the top performing…
After introducing NPS to its services business, Benefit has been able to map the success of its customer experience and drive this agenda up to the C-suite. From face waxes…
Barnaby Dawe is leaving Pret at the end of the year to return to the world of media and ecommerce, with the brand as yet unclear how it will fill…
Story of My CV: Always on the look-out for the next challenge, Katie Evans developed a love for the fast-paced world of FMCG that took her from Heinz to Krispy…
Shortening the fashion industry’s global catwalk calendar would be a trendsetting statement of intent that shows the couture houses are ready to take responsibility for their environmental impact. The wider…
As attitudes change, brands old and new are changing the way they measure corporate success, with non-financial KPIs becoming an increasingly important part of the mix. From the Chinese Wei…
TV is the “least risky” form of advertising, providing the most consistent return on investment when compared to other media channels, according to new research.The study, conducted by Gain Theory,…
This webinar explains how integrating different martech solutions enables brands to unite data sources and metrics and arrive at a single source of insight. Data is king. It helps us…