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Missing the point: Why brands are failing to get the most from customer insight

Missing the point: Why brands are failing to get the most from customer insight

  • nexo_admin
  • Agosto 12, 2019
  • Uncategorized

With investment in customer research on the decline, marketers are not addressing the basics, let alone testing new techniques like behavioural science, which means brands are missing what consumers want.…

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Paddy Power kicks off Premier League season with ‘killer’ content push

Paddy Power kicks off Premier League season with ‘killer’ content push

  • nexo_admin
  • Agosto 9, 2019
  • Uncategorized

Presenter Kelly Cates and ex-pros Jon Walters and Steve Sidwell on Liquid Football.As the 2019/2020 Premier League season kicks off tonight (9 August) with the clash between Champions League winners…

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How the zero-packaging movement could impact brand equity

How the zero-packaging movement could impact brand equity

  • nexo_admin
  • Agosto 9, 2019
  • Uncategorized

A new wave of packaging-free trials could help end excess waste, but without packaging brands will need to find new ways to differentiate as some of their most recognised assets…

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Women’s sport has now reached the sponsorship tipping point

Women’s sport has now reached the sponsorship tipping point

  • nexo_admin
  • Agosto 9, 2019
  • Uncategorized

By the time he was three my nephew had been to three weddings. At three and a half he went to his fourth. As the ceremony began he turned, somewhat…

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Gillette launches premium division with first heated razor

Gillette launches premium division with first heated razor

  • nexo_admin
  • Agosto 8, 2019
  • Uncategorized

Gillette Labs will focus on attracting smart tech enthusiasts as the brand looks to engage younger consumers through a new purpose and different routes to market. Gillette has launched premium…

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Kraft Heinz: We have invested too much in marketing costs that consumers can’t see

Kraft Heinz: We have invested too much in marketing costs that consumers can’t see

  • nexo_admin
  • Agosto 8, 2019
  • Uncategorized

Kraft Heinz is rethinking how it spends its marketing investment, looking to cut back on areas such as agency fees, production and research, so it can invest more money in…

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Recommended reading: The paradox of choice and building trust

Recommended reading: The paradox of choice and building trust

  • nexo_admin
  • Agosto 8, 2019
  • Privacy / Uncategorized

How retailers can address the paradox of choice By Nicholas Blair Consumers love choice, but how can brands and retailers strike the right balance by offering the extensive selection we…

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